Category Archives: Decision Making

For Startups, Feeling Good Is Not the Same as Progress

Posted on March 18, 2017 by John Bradberry

Note: We recently re-acquired full rights to my book 6 Secrets to Startup Success (AMACOM, 2011) in order to refresh, enhance and re-purpose the content. Below is the first in a series of revised excerpts from the book (new Kindle version available … Continue reading →

Posted in Cognitive Bias, Communication, Culture, Decision Making, Execution, Founder Readiness, The Passion Trap, Trust | Tagged , , , , , , , | Leave a comment

Don’t Let Complexity Kill Your Value Proposition

Posted on May 25, 2013 by John Bradberry

I was working with a senior leader of a Fortune 100 company last week.  He was nervous about an upcoming product launch, one that had gotten countless hours of development and a treasure full of capital. Product developers were beaming … Continue reading →

Posted in Best Practices, Decision Making, Execution, Strategy | Leave a comment

Psychology for Startups

Posted on March 27, 2013 by John Bradberry

  I’m finishing up a guest post for CoFounders Lab blog on psychological aspects of founding a startup.  I’ve worked with the topic quite a bit, but had not seen this excellent overview from Justin Singer via Slideshare – from … Continue reading →

Posted in Cognitive Bias, Decision Making, Founder, Founder Readiness, The Passion Trap | Leave a comment