Anatomy of a Healthy Startup Whether you are flying solo or part of a founding team, you can dramatically improve the performance of your new business by excelling in nine fundamental domains. 1. Founder Readiness 2. Market Orientation 3. Compelling Math Story 4. Right Funding 5. Best Talent 6. Smart Technology 7. Strong Teamwork 8. Integrity of Communication 9. Alignment Startup Story - First In a Series of Entrepreneurial Dialogues Decision One Mortgage started as a personal journey to create a company that was both a great place for talented people to work and a company that was fiercely focused on the competition. The business was started in March of 1996, years before the much-publicized housing boom and mortgage meltdown, and grew into a company valued at $100 million three years later. In addition to launching an industry-leading company, founder and president J.C. Faulkner left a trail of enduring relationships, respect and loyalty. I talked him at length about his startup journey. » Read Full Interview
	LoyalNation provides unparalleled access to the Super Bowl, the Kentucky Derby, and other once-in-a-lifetime experiences, as well as world-class loyalty solutions. In an exploding technology sector, Modality has emerged as a leading developer of mobile learning applications for Apple's iPhone. After opening doors in 2008 during an historic housing slump, New Penn Financial is a mortgage company on the rise, offering government-backed loans in a resurgent market.

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