When I first began to study entrepreneurship, I would never have predicted I would focus on the topic of entrepreneurial passion. Passion seemed like a given in the startup world. It’s a basic ingredient—like salt in food—so common that it would not be a factor in differentiating success from failure. Besides, passion already gets more than its fair share of air time among the great Motivational Media—the hype-driven websites, magazines, books, and videos that have made you-can-do-it success stories into a kind of cult religion for wanna-be entrepreneurs.
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