Category Archives: The Passion Trap

A self-reinforcing loop of perceptions, choices, and actions that can severely endanger a startup.

Dodging the Passion Trap (2-minute video)

Posted on December 7, 2011 by John Bradberry

  “What’s your book about?“ I took some time today to pull together some slides from a few recent talks. This 2-minute piece (I hope) does a decent job of articulating the core premise of the book:     If you … Continue reading →

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A Few Words about the Dangers of Entrepreneurial Passion

Posted on December 23, 2010 by John Bradberry

When I first began to study entrepreneurship, I would never have predicted I would focus on the topic of entrepreneurial passion.  Passion seemed like a given in the startup world. It’s a basic ingredient—like salt in food—so common that it would not be a … Continue reading →

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