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John Bradberry
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"Every person who wants to start the 'next big thing' should read Bradberry’s book before taking the leap forward."
Guy Kawasaki, Founder, Alltop.com and author of Enchantment
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Now Available: Entrepreneurial Profile
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Find out how your personality aligns with 11 qualities associated with entrepreneurial success.
Author Archives: John Bradberry
Old School Startup Rules: 4 Business Fundamentals That Will Never Change
Our planet’s startup climate is being rapidly and radically reshaped. An aspiring entrepreneur can launch a global brand from his or her basement at a fraction of what it cost only a few years ago. Business ideas admired as highly … Continue reading
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The Bread of Business: What Enduring Human Need are You Addressing?
I was listening to American Public Media’s “Marketplace” radio program as I drove home recently, and I caught an intriguing story about the international market for American-grown wheat. The story starts with a profile of a wheat farmer from Washington … Continue reading
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Book is for Sale! Thanks to All Who Made it Possible
My book, 6 Secrets to Startup Success, is now available through major booksellers. I’m proud of the finished product, excited about early feedback, and looking forward to your additional reactions and comments. Publishing a book is an imperfect process of … Continue reading
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Enchantment is Like Fitness: A Conversation with Guy Kawasaki
Last Friday, I enjoyed spending time on the phone with Guy Kawasaki, author of the just-released book, Enchantment: The Art of Changing Hearts, Minds, and Actions. Many years ago, Guy helped Apple Computer enchant the world as the company’s Chief Evangelist. He … Continue reading
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Want to Build a Company That Will Sell Someday? Consider These 7 Questions from the Start
I have often suggested to starry-eyed startup founders that they spend less time thinking about selling their future company and more time acquiring and understanding customers. Don’t be distracted by distant rainbows and pots of gold. Focus instead on fighting … Continue reading
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Why Startups Fail at Communication (“Let me close the door”)
The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it. … Continue reading
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“Icarus Qualities” – 5 Essential Traits That Can Endanger Your Venture
I’m excited that that our team is closing in on the release of the Entrepreneur Core Characteristics Profile (ECCP), an empirically developed assessment tool that provides feedback on eleven personality characteristics associated with entrepreneurial success. I’ll be writing more about … Continue reading
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Congratulations to an Entrepreneur Who Made It
Early phase businesses can be treacherous. Of the millions of startups that are launched each year in the U.S., most fail or stall out within a few years. Too many of those that survive are led by fatigued and stressed-out … Continue reading
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