Author Archives: John Bradberry

SXSW 2012 Follow-up: How to be Extremely Passionate and Absolutely Realistic

Just returned home from the 2012 version of the annual stimulation-provocation-fest that is South by Southwest (SXSW).  Thank you to everyone who attended my solo talk on Saturday about the “war” between passion and realism. Great crowd – great engagement, input, and … Continue reading

Posted in Four-Quadrant Model, The Passion Trap | Tagged , , , , | Leave a comment

9 Reasons to Start a Business (and Why All Reasons are Not Created Equal)

  “He who has a why can endure any how.”                                                             … Continue reading

Posted in Founder, Founder Readiness, Purpose/Goals | 1 Comment

Dodging the Passion Trap (2-minute video)

  “What’s your book about?“ I took some time today to pull together some slides from a few recent talks. This 2-minute piece (I hope) does a decent job of articulating the core premise of the book:     If you … Continue reading

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What is Your Entrepreneurial Profile? Find Out (for free) in the “Name That Tool” Contest

We’ve gotten a lot of positive feedback about the tool so far, but we’re looking for your best ideas for a new name. We hope that the tool’s name appeals both within academic settings (e.g., business schools and entrepreneur programs) and within the broader world of startups and high-growth businesses. Continue reading

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“6 Secrets . . . 5 Founders” (Excerpted)

On September 1, in partnership with Charlotte’s Business Innovation and Growth (BIG) Council, I was honored to pull together four founders and investors, all featured in my recent book, to share observations and lessons from a multitude of startup launches … Continue reading

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Cultivating Trust as a Business Tool (or Why 5-Hour Meetings Might Be a Great Idea)

If you want to launch a business from scratch, it’s hard to find a better entrepreneurial role model than J.C. Faulkner.  J.C. is one of the four core founders whose startup stories I follow throughout my book, and is a … Continue reading

Posted in Alignment, Execution, Relationships/Support, Trust | 1 Comment

Attach to Your Customer, Not to Your Idea

    (This post is excerpted from Chapter 4 of my recent book, 6 Secrets to Startup Success) The next time you’re in line at a fast food restaurant or a corner drugstore, pay attention to the transaction happening in front … Continue reading

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Execute on Your Market Opportunity

  I’ve had a good time as a guest on Jim Blasingame’s Small Business Advocate radio series over the last 5 months. Jim and I have a good time talking to each other. I appreciate his tendency to drive a concept … Continue reading

Posted in Market, Marketing/Sales Strategy | 2 Comments

An Entrepreneur’s Guide to Radical Management – A Conversation with Steve Denning

I first met Steve Denning this past December at 800-CEO-READ‘s author Pow-Wow, an inspiring gathering at Milwaukee’s Iron Horse Hotel. Steve struck me as a friendly, unassuming person who didn’t want to stand out amid the bustling crowd of ambitious authors … Continue reading

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Give Your Venture Time to Take Flight

  Last month, to illustrate the importance of “staying power” in getting a new venture off the ground, I wrote a post about the patience displayed by President Obama’s national security team in tracking Osama Bin Laden. After years of painstaking … Continue reading

Posted in Execution, Staying Power | 1 Comment