Author Archives: John Bradberry
Psychology for Startups
I’m finishing up a guest post for CoFounders Lab blog on psychological aspects of founding a startup. I’ve worked with the topic quite a bit, but had not seen this excellent overview from Justin Singer via Slideshare – from … Continue reading
Lean Startup Conference – Narrated Slides
Great experience last week at the 2012 Lean Startup Conference. I’ll be digging through my notes for a while and plan to write a series of posts based on insights I gained while there. For now, I’ve recorded a narration … Continue reading
Posted in Founder
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Psychological Undercurrents and the Lean Startup
Heading to San Francisco in a few days for the Lean Startup Conference and am looking forward to being an Ignite speaker on Sunday night. I’ll focus on psychological undercurrents that make or break a founder’s effectiveness in applying lean … Continue reading
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SXSW 2012 Follow-up: How to be Extremely Passionate and Absolutely Realistic
Just returned home from the 2012 version of the annual stimulation-provocation-fest that is South by Southwest (SXSW). Thank you to everyone who attended my solo talk on Saturday about the “war” between passion and realism. Great crowd – great engagement, input, and … Continue reading
Posted in Four-Quadrant Model, The Passion Trap
Tagged cognitive biases, passion, passion trap, realism, startup
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Dodging the Passion Trap (2-minute video)
“What’s your book about?“ I took some time today to pull together some slides from a few recent talks. This 2-minute piece (I hope) does a decent job of articulating the core premise of the book: If you … Continue reading
Posted in Founder, Founder Readiness, The Passion Trap
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What is Your Entrepreneurial Profile? Find Out (for free) in the “Name That Tool” Contest
We’ve gotten a lot of positive feedback about the tool so far, but we’re looking for your best ideas for a new name. We hope that the tool’s name appeals both within academic settings (e.g., business schools and entrepreneur programs) and within the broader world of startups and high-growth businesses. Continue reading
“6 Secrets . . . 5 Founders” (Excerpted)
On September 1, in partnership with Charlotte’s Business Innovation and Growth (BIG) Council, I was honored to pull together four founders and investors, all featured in my recent book, to share observations and lessons from a multitude of startup launches … Continue reading
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Cultivating Trust as a Business Tool (or Why 5-Hour Meetings Might Be a Great Idea)
If you want to launch a business from scratch, it’s hard to find a better entrepreneurial role model than J.C. Faulkner. J.C. is one of the four core founders whose startup stories I follow throughout my book, and is a … Continue reading
Posted in Alignment, Execution, Relationships/Support, Trust
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Execute on Your Market Opportunity
I’ve had a good time as a guest on Jim Blasingame’s Small Business Advocate radio series over the last 5 months. Jim and I have a good time talking to each other. I appreciate his tendency to drive a concept … Continue reading
Posted in Market, Marketing/Sales Strategy
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