Author Archives: John Bradberry

9 Reasons to Start a Business (and Why All Reasons are Not Created Equal)

  “He who has a why can endure any how.”                                                             … Continue reading

Posted in Founder, Founder Motivation, Founder Readiness, Purpose/Goals | 1 Comment

Founder Profile 2.0 + Research Opportunity

Strange as it seems, being around 600+ people helps me come up for air and reflect a bit, so here’s a quick update from the floor of the Southeast Venture Conference in Charlotte, NC, where we are proud to serve … Continue reading

Posted in Founder, Cognitive Bias, Founder Readiness, Personality | Leave a comment

The Problem with Absolutes

   (This is a revised version of a post I wrote for American Express OpenForum a couple of years ago… ) With much of the world’s work and play taking place online and the rest of our lives moving in … Continue reading

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What Would You Do? The Hidden Cost of Hurriedness

(NOTE:  The following is an excerpt from a book chapter I wrote titled “Integrity of Communication.”  It outlines a classic social psychology experiment that sheds light on the question:  Why do we so often avoid taking the most obvious and … Continue reading

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The Commoditization of Ideas

Had a great time last week working with 50+ students at UNC-Chapel Hill’s Kenan Flagler Business School. The students are part of the GLOBE program — an 18 month program bringing together undergraduates from three business schools: UNC’s Kenan-Flagler, Copenhagen Business … Continue reading

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Why Startups Fail at Communication (“Let me close the door”)

The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it. Edward … Continue reading

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Don’t Let Complexity Kill Your Value Proposition

I was working with a senior leader of a Fortune 100 company last week.  He was nervous about an upcoming product launch, one that had gotten countless hours of development and a treasure full of capital. Product developers were beaming … Continue reading

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Here’s to Sharper Attention and Greater Depth (Update)

  I first came across Nicholas Carr’s book, The Shallows, nearly two-and-a-half years ago, in June of 2010, as I was piecing together the last chapter of my own book.  When I say “came across,” I mean that I learned about … Continue reading

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Psychology for Startups

  I’m finishing up a guest post for CoFounders Lab blog on psychological aspects of founding a startup.  I’ve worked with the topic quite a bit, but had not seen this excellent overview from Justin Singer via Slideshare – from … Continue reading

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Lean Startup Conference – Narrated Slides

Great experience last week at the 2012 Lean Startup Conference.  I’ll be digging through my notes for a while and plan to write a series of posts based on insights I gained while there.  For now, I’ve recorded a narration … Continue reading

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